The launch @ the midst of an economic crisis Developing the total proposition – from the inventions of the technology to launching a brand – is a multi year and multi million journey, and the target was to be ready by summer 2009. Coming out of the booming beginning of the new century, it was […]
The dream As so often in life, the desire to leave a legacy is a great motivation to achieve the unthinkable. And often during the late night and weekend sessions in the ateliers, discussion would focus on what leaving a legacy in the watch industry would mean these days. Was not almost everything already invented […]
AGAINST THE TIDE? This outlines the story of the 3 musketeers who launched a new and exclusive alternative luxury watch brand at the peak of a global economic crisis. Call them passionate, crazy, brilliant or stupid. At least they are attempting to realize their dream and add a new chapter in the rich history of […]
Taipei – After creating a beach head in Singapore, this month marked the kick-of to establish ourselves for the bigger Asian market. With a very exciting kick-off event in Taipei on November 26/27 organized by our partner Swiss Prestige in cooperation with World Wrist Watch Magazine. Press interviews were mixed with broader presentation to key […]
What makes a deMonaco different
A Horological blog about what’s happening in the watch world. New updates as they happen, or soon thereafter. Everything from watch making to watch collecting and watch reviews. Black Casino at Les Ateliers deMonaco
What they say at Fratello Watches about deMonaco.
Over the next weeks, we will be posting more background information on our inspiration for the development of the new Ateliers deMonaco brand, as well as some insights on the unique features of our time-pieces. Please share your thoughts with us as well!! This first edition is about the inspiration for our look & feel […]