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Baselworld 2012 kicked of!

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Entrance Main Hall Baselworld 2012

This week, the biggest and most influential world Watch & Jewelry fair Baselwold opened its doors to both public and industry. For us, an unique opportunity to showcase our already well diversified collection as well as our latest innovation. We will have on display our 4 collections firstly starting with the Ronde de Monte Carlo, a high precision in-house made automatic 4Hrz movement housed in an elegant well rounded 39mm case. Secondly, our patented Easy Adjust Quantième Perpetual Calendar housed in a 43mm case, this year on display in 18K white & rose gold as well as our new Titanium version. Thirdly, the Xtreme Precision Tourbillon with which we launched the brand and we now have both square, round and jeweled version. Lastly, the ultimate of showcasing our watchmaking competence: our in-house developed and produced Tourbillon Minute Repeater, this year with the addition of a 18K white gold version.

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The Ateliers deMonaco booth in the Hall of Inspiration – B21  

Over the next week, we will try to use our Blog to give also those who are not able see us life in basel, the opportunity to get to know the brand, its philosophy and review the collection and our novelties! Although many people are of and on helping out in our booth, the technical team and proud fathers of the watch designs and innovation at display are…

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The innovative driving forces behind the brand – Manuel Da Silva Matos & Pim Koeslag

For those not yet familiar with the brand, Ateliers deMonaco is a young independent high end watch manufacture based in Monaco. Inspired by the people, scenery and creative heritage of the region, the brand targets a new generation with Nouvelle horlogerie by creating iconic timepieces that are derived from their passion to challenge existing conventions to leave a legacy: “We have always dreamt about making a mechanical movement that is the most precise in the world and will keep generations of scientist busy trying to figure out how we dit it!” With the core motto in mind that life is not about luxury, but luxury sure is life, Ateliers deMonaco is proud to design & manufacture their watches and its movements completely in-house, while the parts are produced either in-house or sun contracted to the best swiss suppliers – a strategy that guarantees the highest possible quality.

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The corner displaying our innovative Quantième Perpetual Calendar models

Next post: Introducing the Ronde de Monte-Carlo – a classically yet elegantly styled timepiece while safeguarding the distinctive Ateliers deMonaco identity.

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