January 29, 2012
Watch retailing in Geneva has a new kid on the block with grand aspirations: MAVERICK. Perfectly located on the ground floor of the Grand Hotel Kempinski on the shores of the lake Geneva, this beautiful new boutique is an initiative fostered by Alexis and Gerard Gouten that brings together in one place the prestige of the great names of traditional watchmaking with modern creations of (often independent) brands.
 Outside view of the boutique in hotel Kempinski Geneva “By definition, MAVERICK means to be independent, courageous, have a spirit of non-conventional, non-conformist, think and act differently. It is precisely in this spirit that we wanted to open a place of reference in Geneva for modern and international reputable watch retailing” said Alexis Gouten.
 The proud initiators - Gerard, Alexis and Marie-Pierre Gouten Against the flow of mono brand boutiques started by some of the big brands, MAVERICK aims to offer a well diversified selection targeted at watch fans who have exceeded the fetishism of the “big brand” and want strong emotions, bespoke offerings and unparalleled quality on their wrist.
 Inside the Boutique MAVERICK Geneva promises to be the experimental laboratory which will test the paths of rebirth for a watch more substantial and more authentic.
 Opening night The boutique carries the full collection of ATELIERS DEMONACO, as the brand is also trying to start and appeal to this new movement of people that do not want to confirm or settle for the dominance of the mass. And we hope not by accident, the first watch sold in the boutique: ATELIERS DEMONACO Quantieme Perpetual Calendar with EZ-Adjust system!
Congratulations to the whole team at MAVERICK, we wish you a healthy and successful future on behalf of all of us @ Ateliers deMonaco!
 Frédéric Esnoult and Pim Koeslag, co-founder Ateliers deMonaco MAVERICK GENEVA
Grand Hotel Kempinski19, Quai du Mont-Blanc1201 Genève
Tel : +41(0)22 300 05 55
Fax : +41(0)22 300 05 80
Email : info@maverick-geneva.com
www.maverick-geneva.comHeures d’ouverture :
Lundi – Vendredi : 9h30-19h00
Samedi : 10h00-16h30
January 17, 2012
The Geneva Time exhibition is held from 15 – 20 January in the Espace Hippomène in Geneve, the watch exhibition dedicated to those few and independent craftsmen that still master the art of making time.
Highlight of the show so far was the recognition that our QP-EZ-Adjust was voted among the best 3 watches during the GTE Superwatch awards. “The QP is our own in-house developed and patented Perpetual Calendar with EaZy adjust system – with one simple push on the crown you can change the function between time – date – day – week- month and year, and if you have found the mode you want to change, simply turn the crown and adjust. This innovation will make something very cumbersome, very manageable for even the most technically challenged – EZ!” as stated by a proud Pim Koeslag, Master watchmaker at Ateliers deMonaco
 QP EZ-Adjust Titanium “It is exciting to see that true innovation and simplification is brought into the world of high end complications again, and this new Perpetual calendar is among the best in years” as stated by a jury member.
A good start of the year!
 Pim Koeslag and Manuel da Silva with HSH Prince Albert of Monaco
January 15, 2012
Since the beginning of this year, our retailer in Singapore E’COLLEZIONE, has enlarged and re-designed it’s boutique to launch a new to the world retail concept, where exclusive watch retailing has extend into adding total lifestyle solutions beyond time pieces. Next to carrying some of word’s most exclusive independent high end watch brands such as Ateliers deMonaco, it will feature other & un-expected lifestyle- and luxury-products on a rotating basis such as cars, art but also fine wines.
 Entrance within Mandarin Gallry The honor for the first venture into this complete lifestyle retail solution was given to Lotus, which currently has a bright yellow Evora on display. But these are not for decoration, as all cars on display will be available for tests drives as well throughout the year.
 inside the new Boutique We wish Jeffrey and his team all the best best with their worldwide novelty. And for all those of you that love the concept of one-stop shopping, you now have an address in Singapore you should not miss!
E’COLLEZIONE
333A Orchard Road
#01-14A Mandarin Gallery
Singapore 238897
Tel : +65 6737 3820
 detail of Ateliers deMonaco's square Minute Repeater
December 4, 2011
On November 11 till 13 we had the pleasure of being present during The Watches Days, the only exposition in Geneva where the top brands in the world of Haute horlogerie present their novelties just before Christmas.
http://www.thewatchesdays.ch
In a great atmosphere, a nice balance of well established as well a new up and coming talents gave the public the ability to come up, close and personal with todays talent in the top end of watch making.
 Ateliers deMonaco: the new Ronde de Monte-Carlo automatic collection This was also the event in which Alexis Gouten announced the opening of his new shop Maverick Geneva in Grand Hotel Kempinski Geneva and the official point of sales for Ateliers deMonaco on this part of the banks of Lake Geneva.
MAVERICK GENEVA
Grand Hotel Kempinski
19, Quai du Mont-Blanc
1201 Genève
Tel : +41(0)22 300 05 55
Fax : +41(0)22 300 05 80
Email : info@maverick-geneva.com
www.maverick-geneva.com
Heures d’ouverture :
Lundi – Vendredi : 9h30-19h00
Samedi : 10h00-16h30
 Grand Hotel Kempinski - Geneva
October 20, 2011
With the Asian countries leading the way forward in the global economy, Singapore within these countries is thinking Big. With the dimension of over 10 x 5 meters and located next to car dealershipss of brands like RollsRoyce, Porsche, Ferrari, Mclaren, Bentley, Jaguar and Range Rover, our first Asian Billboard is a fact! Well done to Jeffrey and his team at E’COLLEZIONE (333A Orchard Road, #01-14A Mandarin Gallery. Singapore 238897 - www.ecollezione.com).
July 26, 2011
Check out this great article by Ariel Adams on our latest addition to our collection.
http://www.centurion-magazine.com/sections/post/the-flower-of-the-hour.html
Thanks you Ariel!
 La Sirène - limited edition of 8 pieces
April 25, 2011
March/April has been action pact for the Ateliers deMonaco team, but has also been extremely exciting as we have had a tremendous amount of press coverage and exciting & enthusiastic reactions on our latest additions to the collection. We launched the Quantieme Perpetual Calendar with the EaZy-Adjust system during Basel, and we also had a little surprise during last week’s Top Marques luxury fair in our own backyard: The Grimaldi forum in Monaco.
Over 33,000 visitors crossed the threshold for the April 2011 show, up almost 10% on last year – no surprise with the quantity and caliber of exhibitors continuing to push the limits. This included ourselves, as we officially launched our entrance in the female high-end watch segment with La Sirene. Both the watch and the overwhelming positive reactions have been a surprise to many, including ourselves!
And like every year, The Prince went out of his way to catch up with the team, see the latest additions to the collection, including being the firs to officially admire the with blue Topaz gemstone studded 18K white gold La Sirene.
We will keep you posted and will give you the inside scope when we have the official ceremony with the future Princess!
April 4, 2011
This year Basel was very special for us and an un-believable positive and rewarding experience. Only the second year we are present, yet this time with a big display area in the Hall of inspiration together with our fellow Independent brands and importantly a full line-up of 21 watches, spanning 4 different collections and price points!
 impression of the Basel exposition space Basel was the official launch of our Perpetual Calendar with Eazy-Adjust system: no matter how long you have not worn your watch, with an easy click on the crown you can independently adjust date, day, week, month and time. The magnitude of the innovation did not go un-noticed as only after one day, the buzz of our Perpetual Calendar was going around in basel and many people visited our stand spontaneous, making our Basel hectic, sometimes chaotic, but above all very, very rewarding and exciting!
 display revealing The Perpetual calendar EZ-adjust With 4 people running the booth 24/7 we thought we were richly staffed yet there was not a lot of time for relaxation during the day….we did however manage to make a picture of Pim and Manuel having a break! Are we becoming too soft… 
 the infamous technical driving force behind the brand - Manuel & Pim
Thanks to the team and all that helped us make Basel 2011 such a success. We look forward to an extremely exciting year ahead. Next up will be Top Marques (April 14-17 2011) – the super luxury car and watch show in the Grimaldi forum in Monaco. As always we use our Alma Mater to have some big news on the brand…..in the next couple of days we will give you the scope!
http://www.topmarquesmonaco.com
March 19, 2011
Since our announcement of the launch of our latest innovation – the Quatieme Perpetual Calendar with EaZy adjust system, we are getting a tremendous amount of press coverage. Most of them you will stumble over yourself as you go through the various information sources you use, but the one from the watchlounge.com we are especially proud of, as from the very first moment of the inception of our brand, we have had great dialoques with the founder of this site Tom Mulraney: a true and passionate watch afficionada.
http://thewatchlounge.com/wow-watch-wednesday-ateliers-demonaco-quantieme-perpetual-–-qp-ez/
If you have not yet subscribed, register today as it is rapidly becoming the no-miss website for the watch passionistas….!!
March 11, 2011
After the launch of our Xtreme Precision Tourbillion and the in-house developed Minute Repeater, it is time to truly shock the world with our next generation of innovation in the high-end complications: A Quatième Perpetual Calendar with EZ-Adjust system.
Why innovating on this complication? If you are lucky enough to be the proud owner of a watch with a Perpetual Calendar complication, you also know that if you need to change any of the settings of your watch for whatever reason, this is a difficult and long process, and sometimes can even only be done in a watch ateliers. Would it be nice if we could simplify this high end complication to its essence, so whenever you need to change any setting, you can do this with a simple push and turn of the crown?
Our own in-house developed and patented Perpetual Calendar with EaZy adjust system – with one simple push on the crown you can change the function between time – date – day – week- month and year, and if you have found the mode you want to change, simply turn the crown and adjust. This innovation will make something very cumbersome, very manageable for even the most technically challenged – EZ! The QP-EZ will be made in a limited edition of 88 pieces, and will be made available in Titanium, 18K Rose- and White-gold, with recommended consumer prices starting as of an incredible € 26.800 for the
Titanium versions!
For high res pictures, pls see: http://ateliers-demonaco.com/press
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